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Kerala State Beverages Corporation Limited

Beverage Distributor

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Comments 1

  • A
    Ajithkumar B.
    This is one of the worst places to buy liquor. There are two counters and one queue. At any point of time between 6pm and 9 pm, there will be 50-100 people waiting in the queue to get liquor. The queue seldom moves. People come and buy liquor from the counter, ignoring the queue. Those on the queue meekly wait. It takes about thirty to forty five minutes to one hour sometimes to get your bottle of rum. On an average five people buy liquor jumping the queue for every one person buying from the queue. The staff at the counter are completely helpless, as the locality is notorious for criminal elements, called Gundas. The people in the queue are mostly middle aged middle class alcoholics too weak and meek to protest this uncivil behavior of the young goons. If anyone protests, it ends up in a brawl. As a routine, every evening the local police pays a visit and remain there for about fifteen minutes. During those fifteen minutes the place functions smoothly and the queue moves quite fast. Unfortunately, the timings of the police visits are random and unpredictable. Only the government owned Kerala State Beverages Corporation can run liquor selling shops in Kerala. People who buy the liquor are treated like thugs or pariahs by the beverages corporation and the Kerala state government. Liquor is taxed at the rate of about 125 to 200 percent. Income from sale of liquor constitutes the biggest revenue of the government. The corporation makes profit to the tune of tens of millions of Rupees every year. But 99% of the beverages outlets in Kerala are dirty, squalid holes with no proper ventilation, where scores of people crowd together desperately in the night, parting with their hard earned money for cheap, low quality, synthetic flavoured industrial spirit distilled from molasses dumped by sugar factories, labelled as whisky, brandy, rum etc. The government has made it a policy to exploit these hapless alcoholics.